There is talk about a crisis in journalism, which generally takes
the form of angst-ridden journalists, editors and news folk in general
asking, “How do we maintain the commercial status quo without which
journalism as we know it will be gone?” The question is sincere and
extends beyond the fear of losing jobs; there is a genuine concern that
the investigative and informative roles of the news media will be lost
with a high cost to the civic health of our society. It’s not about finding new ways to do old things, but time to
radically rethink our business models by redefining out products, our
partners, and our clients. This article is about reinvention and redefining what we do.