Ad spending plans are trending upward for most major media, according to the most recent data from an every-other-monthly tracking report surveying the "advertising confidence" of key media decision-makers.
Pessimism over the future advertising plans of advertisers and media-buying executives appears to have bottomed out, or is at least leveling off, according to the most recent in a series of every-other-month surveys being conducted among ad executives following the economic meltdown.
TNS Media Intelligence uses the phrase "collateral damage" to describe the impact the economy has been having on U.S. ad spending.