Marketers Seek More Creative Risk
Posted on 9/29/2008 by Julia Dudnik Stern | Printable Version |
Comments (0)
Marketing Daily reports that Advertising Week revealed a surprising change of attitudes among marketers. Both marketers and ad executives agreed they needed to take more risks; however, such opinions were more prevalent among marketers than ad executives. The Creative Group conducted the research, and its executive director Megan Slabinski admits being surprised by the results: “We normally see is that marketers are more risk-averse than ad executives because of the corporate environment,” she said.
Copyright © 2008
Julia Dudnik Stern.
The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail:
wvz@fpcubgbf.pbzBe the first to comment below.