Statistics & Surveys
In 2008 on behalf of Selling-Stock we surveyed photographers, illustrators and graphic designers designed to provide useful data for all those who license rights to their images. This story provides detailed results of this survey.
The following is a breakdown of Getty's Footage sales per quarter from Q4 2002 through Q4 2007. At the end of 2007 Getty stopped providing breakdowns of individual segments of their business.
Below is a list of the Getty Images revenue for the various segments of their business quarter by quarter from Q3 2002 through Q4 2007. At the beginning of 2008 Getty stopped supplying quarterly breakdowns.
RF prices vary widely depending on the brand. The following are some of the prices charged for usage by various brands on Getty's site.
Below is a list of the Getty Images revenue for the various segments of their business quarter by quarter from Q3 2002 through Q4 2007. At the beginning of 2008 Getty stopped supplying quarterly breakdowns.
Advertising spending on the Internet will increase 26% in 2008, overtaking radio, and is expected to be more than 10% of the market. By 2010, Internet ad spend is predicted to reach $61 billion, slightly ahead of the $60.5 billion magazine ad segment of the market, per ZenithOptimedia.
One of the biggest hurdles traditional RF and Microstock sellers face when confronted with the idea of switching from an RF pricing structure to a use-based one is how to explain such a switch to customers who've been told one price fits all and not to worry about usage.
I believe the gross worldwide revenue generated from the licensing of stock imagery, both still photos and illustrations, is about $1.8 billion annually. This article focuses on licensing rights to stock imagery. The figures include wire service imagery made available through subscriptions and all other subscription products.
On a company basis, the best year-to-year percentage of growth overall came from Alamy with 18%, even though Getty Images had a respectable 10% growth overall on a much higher gross revenue. And, of course, one division of Getty, iStockphoto, had an amazing 124% growth. But we need to look closer at the actual numbers.
In the last few years, the stock photo industry has experienced significant consolidation. The chart below lists 34 existing companies that have acquired a total of 197 agencies. In general, fewer large companies are controlling the industry as middle-sized and small companies disappear.
The Getty Images Q3 2007 numbers show a downward tend in both RM and RF revenue.
Total RM revenue for the quarter was $71.86 million, down almost 10% from $79.79 million in Q2 -- and the lowest quarterly sales since Q3 2004. RM revenue for Q1 2007 was $81.64 million. The highwater mark for RM revenue was $86.18 million in Q1 2006. Thus for almost two years the company has seen a steady and increasingly rapid decline in RM revenue.
Getty Images reported revenue for Q2 2007 of $218 million, up from $204.8 million in Q2 2006 and $212.6 million in Q1 2007. Net income for the quarter was $33.7 million, with earnings per diluted share of $0.56. This compared to $23.2 million or $0.37 per share in the second quarter of 2006, but was down from $38 million or $0.63 per share in Q1 2007.
The story provides an extensive analysis of the Association of Commercial Stock Image Licensors' study of the worldwide stock footage industry. This association determined that gross revenue of the industry is approximately $282 million but more importantly examined many specific issues related to the industry.
Fifty-five photographers with a gross 2005 income of $8,490,187 responded to our survey. This was up 9.7% from 2004 and 78% of this income was from stock. 30% of the revenue was from Getty and almost 15% from Corbis