Data Management
A number of stock agencies are complaining that they don’t get enough new submissions of in demand imagery. See
here. They are seeing increasing requests for "diversity," "African American," "Black Lives Matter" and say that images showing more minorities and ethnic groups are needed. For the most part they are very unspecific about what these images should show.
A reader wrote recently that he believes
Shutterstock’s efforts to add huge quantities of image to its collection, as I discussed in recent
article, is a “calculated plan” to eventually eliminate the need for photographers. He believes that by “feeding these images into their AI machines they will be able to learn exactly what their customers want.” Then, it is his contention, that Shutterstock will be able to “deliver custom made images (which Shutterstock would create) to clients.” He argues that ”this would just be machine work and there would no longer be a need for image makers or even computer graphic designers.”
Did you know it takes Creatives twice as long to find an image that will work for their project as it did just 4 years ago? This is one of the facts that was uncovered in
Visualsteam’s Annual Survey of Creative Pros. This 35-page report is packed with other information and insights that should help image licensors and image creators as they plan for the future. The report can be purchased for $69.95 by contacting
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I’m regularly asked for my thoughts on the size of the worldwide market for stock photography in terms of gross revenue and the potential for market growth. I currently estimate the worldwide sale of stock imagery to be about $2.75 billion divided among four different product types - Microstock, Creative Stills, Editorial and Footage or Video. Further details of the breakdown are provided in this story.
Recently, in a discussion with a stock photo agent the subject came up as to what it would take for Getty Images to repair its relationships with the Creator Community. I raised the issue late last year in “
Why Creators Are Dissatisfied With Getty.”
Since March Facebook had been researching and testing with 27
fact-checking partners in 17 countries around the world how to fact check false photos and videos. They are regularly onboarding new partners.
SmartFrame has developed a revolutionary, patent-pending new image format for the internet that seeks to redefine and become the ubiquitous digital image standard. Having spent 5 years developing the technology and building the infrastructure to support exponential growth, SmartFrame is now seeing the technology being adopted by photographers, picture agencies, publishers and brands globally and is on target to having over 1 billion SmartFrames on the Internet in the next 4 years.
Tom Zimberoff has written a very long and detailed story on
Distrupting Stock Photography which makes some strong points about how the industry got to where it is today. Toward the end of his report he outlines a new business model which he calls “Business Made Easy For Photographers.”
One of the big mysteries in the stock photo agency business is the percentage of “
Unique images” licensed annually. Some agencies, like Shutterstock, report the total number of images licensed, but many of those licensed are used by multiple customers so the actual number of
different, unique images used is much smaller.
One of the hardest things for stock photographers to calculate is their actual costs of stock image production. As in any business it is critical to understand your costs if you hope to eventually earn a profit from their production. This story will provide an outline of some of the things that need to be considered when determining costs. It will also provide some average costs figures that some leading professionals work toward.
Shutterstock, Inc. has announced that on January 4, 2018, the Company invested $15.0 million in convertible preferred shares issued by Zcool Network Technology Limited ("Zcoolto”). Zcool's primary business is the operation of an e-commerce platform in China whereby customers can pay to license content contributed by creative professionals. The platform has nearly six million registered users. Zcool has been the exclusive distributor of Shutterstock creative content in China since 2014.
Getting images into the Getty Images collection so potential customers might see them has just become more time consuming for image creators. As of February 9th, 2018 Getty has ended its practice of adding custom keywords to the basic list of words photographers submit.
After I published my article proposing the development of an
Image Creator Locator or ICL, several readers pointed out that the
Plus Registry is designed to accomplish the same goal. See here for how ICL differs from Plus in its aims.
Lamark is doing a survey on metadata practices to determine what photographer are doing to try to protect their images from unauthorized use. I urge all photographers to complete this
short survey. This data will help Lamark devise better and easier to use systems that insure that photographers will be properly paid when their images are used.
IPStock, run by Geneva based company Intellectual Property Depository and Management (IPDM) that develops a unique fintech platform for visual digital assets, has announced the launch of pre-ICO for its blockchain registry of visual digital content copyrights.
Getty’s ESP system for supplying information about their sales to iStock contributors certainly offers much more information than was previously available. Unfortunately, this information may point to an overpayments problem. It all revolves around cancelled sales.
As I pointed out in my
iStock article on Monday more and more of the top image creators are cutting back on production and turning to other ways to earn a living. It’s not only microstock photographers who are pulling back, those selling RM and traditional RF are in even greater retreat. See
this article
The major agencies talk about how important their DATA is and how it has changed the industry. They argue that the company with the most and best data will be the winner. But I don’t think they are really looking at much of the data they have collected – or looking at it in the right way.
Many
Shutterstock investors see the steadily rising number of images in the Shutterstock collection and the number of new content creators being added each quarter and come to the conclusion that there is no problem on the supply side of the stock photo business. But, having more and more product is not enough. It needs to be the right product that fulfills the customer’s needs. And the right images need to be easy for each unique customer to find.
Big changes at Getty are on the way. Getty has supplied its contributors with the following information about a Unification project that will create common platforms for both iStock and Getty Images contributors. While many specifics have been provided there are still a number of questions about how this may impact current contributors and industry competitors. I will comment in a later article. In the meantime, I will be very interested in comments or questions anyone in the industry might have.
There is a lot of talk about how Big Data will save the industry, but are the major stock image distributors using the data they collect effectively? Given the huge number of
images currently in major databases, it would seem that a very high percentage of them are never viewed by anyone. If the distributors are collecting data properly, they should know which images are reviewed by customers and which aren’t. If there are lots of images that are never reviewed by customers, is there any way to generate revenue from those images.
After years of development
PicturEngine is about ready to begin promoting its search engine to customers. It has more than 500,000,000 keyword searchable images from 64 stock photo agencies and hundreds—soon to be thousands—of individual photographers.
Of the millions of stock images which ones are actually being purchased and used by customers? Photographers trying to earn a living need better information about exactly what images are selling so they don’t waste time shooting things no one is interested in buying.
If there is going to be a business of producing and licensing rights to stock photos five or ten years from now, the industry needs a serious re-design. There are at least five areas that need serious modification if the industry is to include anything other than User Generated Content (UGC), or if there is to be revenue growth.
Everyone says there is increasing demand for photos. And there certainly is for photos that can be had for $1.00 or FREE. But is there increasing demand from those customers who used to buy photos for use in advertising and major marketing campaigns? The following are some statistics. Unfortunately, this story may raise more questions than provide answers, but the questions are worth considering.