Marketing
We recently reported on
Foap.com, a Swedish site where photographers can sell pictures they take using their cellphones. Now the developers of the Finnish company
Scoopshot, which offers a similar service, tell us that their best selling photographers, Arto Mäkelä, has earned more than $19,000 from pictures he ha taken on his Android smartphone and uploaded to the free-to-download Scoopshot app.
Water Rights Images has retained Visual Steam to build and manage a team of experienced licensing professionals on an ongoing basis.
Based on our recent analysis of sales made by 193 of iStockphoto’s top sellers, total company downloads may have declined by as much as
22% in the first 6 months of 2012 compared to the same period in 2011. This story will walk you through how we collected the data, arrived at this number and explain why such a small sample of contributors is representative.
Alamy has published an 11-page
white paper that examines the challenges current pricing and licensing models face. The paper summarizes a round table discussion where key industry decision makers, including picture buyers, photographers, journalists, commentators and stock image providers, examined the issue.
Stock photographers regularly complain about the “Race To The Bottom” in
terms of pricing and they look for someone to blame. Favorite whipping
boys are Getty Images, Alamy and microstock. But, these distributors are
not really the problem. The problem is technology.
Anyone thinking about setting up their own fully functional search engine to license images should read
Yuri Arcurs article about the trials and tribulations he went through in creating
PeopleImages.com.
Searching for a buyer for Getty Images or deciding whether to launch an
IPO may be the least of CEO Jonathan Klein’s worries these days. He’s
got to be looking at Shutterstock and Fotolia and anticipating that they
will use a good part of their new found wealth to build their premium
collections. When that happens, will these brands cut further into the
Getty Images franchise?
It no longer makes sense to keep microstock and traditional stock separate. It’s time to look at integration. Read this article to understand why and what the industry needs to do to go about accomplishing such an integration.
According to Kantar Media $144 billion was spent on advertising in the U.S. in 2011. Television received the largest portion of this (47%) divided between Broadcast ($38.5 billion) and local and national Cable TV at $30 billion. Digital advertising is growing at a rapid pace. Newspaper and Magazine revenues are declining.
PhotoShelter has released the results of its 2012 survey of “
What Buyers Want From Photographers.” ( ) This guide, compiled in conjunction with AgencyAccess, will be useful to photographers seeking assignments as well as those marketing stock. The survey was sent to 90,000 buyers of photography and more than 1,000 responded.
In web advertising what produces the best results still photos or videos? You may be surprised. This story outlines some of the things that are happening that will change the way customers choose their images and some of the things you can do to increase sales.
An Australian company called
ImageBrief, has developed a way for buyers to submit briefs directly to photographers for the images they need. This cuts out the stock agency middle men, and eliminates the need for buyers to wade through massive online databases of images.
Non-exclusive microstock photographers whose images sell frequently on the current microstock sites may want to take a hard look at
PicturEngine’s new portal and marketing strategy.
Photographers set the price for the use of their images and receive 100% of the fee customers pay.
Bridgeman Art Library has introduced an iPad app called Bridgeman Art Doodle Live that is a fun way to introduce adults and children alike to the joys of art. The app is available at the
AppStore for £1.49.
Previously we wrote about the new search engine
PicturEngine. The key question is not how well the search works, the number of images they offer or the chance for photographers to ask for higher prices for their work. The key question is how will they make customers aware that their site exists? The question is marketing.
Most professional photographers believe Flickr is a site they should
avoid because someone might steal their pictures. They think of it as a
place where amateurs put the pictures they want to share with family and
friends. Todd Klassy is using it very effectively to market his images
in his part-time photographic business.
If your goal is to earn a full-time living from photography -- and
particularly stock photography -- you need to read this series of 14
articles. They were originally written in the summer of 2010. Since then
the general state of the photographic industry has continued to go
downhill. These articles discuss key aspects of the business and issues
that those who want to earn their living taking pictures must consider.
Online stock photography agency
Fotolia has acquired
Wilogo.com, a thriving community for design crowdsourcing. The community, founded in 2006, has been connecting companies in need of design work with a community of people willing to take on the job. Wilogo positions itself as a full service crowdsourced design community able to accommodate most marketing and branding requirements of client companies. Designers who participate have expertise in both print and web design.
Dreamstime has launched
Stockfreeimages.com a database of almost 400,000 royalty free image that they have culled from their primary collection. They are giving these images away for free. One of the interesting things about the image selection for this Free service is that Dreamstime has chosen to include some of its best selling images from its primary collection.
A little over a month ago
we wrote about the new Internet craze call Pinterest which claims to have over 10 million users. In our story we linked to a blog post by Sean Locke where he explored the copyright infringement issues. For additional information on this hot topic read posts by
Kirsten Kowalski and
Allen Murabayashi.
A few years ago when a photographer wanted to make his images available as posters or fine art prints he usually searched for a publisher with access to a network of retail outlets. Assuming the publisher thought the image had market potential he would normally would pay a one-time fee for the rights to make several thousand lithographic copies of an image and through retail contacts make the product available for customers to purchase. The Internet and Print-On-Demand (POD) technology has dramatically changed this market.
iStockphoto has announced a partnership with iGoogle to provide users a new selection of beautiful and immersive full-page themes. Initially, there are more than 30 themes in the
iGoogle Themes library.
Shutterstock has announced a yearlong partnership with
TED, the non-profit dedicated to ideas worth spreading. This partnership is designed to encourage more dynamic, visual presentations from the world's most inspired thinkers. As part of this partnership, Shutterstock is providing complimentary subscriptions to speakers at TED2012 and TEDGlobal2012. Contributors whose images are downloaded as part of these subscriptions will receive their normal royalties.
Getty Images, Inc. has announced the release of
Connect by Getty Images, an innovative new content distribution service. This powerful and flexible API is designed to give Web publishers built-in access within their publishing tools to Getty’s images, as well as the search metadata associated with them.
Corbis Images has launched
OnDemand: Entertainment, a flexible entertainment subscription service. The entertainment subscriptions provide customers with exclusive access to the industry’s most comprehensive collection of breaking entertainment and iconic celebrity imagery. The service will be available to customers worldwide searching for compelling creative content to showcase their celebrity and entertainment related news.