ImageSpan and Digimarc have announced a partnership the two say delivers a complete solution to manage, monitor and monetize image assets.
ImageSpan’s LicenseStream platform will be combined with Digimarc for Images, enabling platform users to digitally watermark images, thus communicating ownership and contact information whenever each image is found online. The LicenseStream Content Tracker will help locate watermarked images and report on their uses, so owners can pursue those that have not been expressly authorized.
In addition to the standard search, where the service monitors billions of images displayed online, Content Tracker offers image owners a directed search option that allows specifying Web sites to be monitored regularly. Search reports are provided monthly and on demand.
Content that is used without permission can be pursued with several automated options built into LicenseStream, ranging from emailing an offer to license the image on the spot to issuing a take-down notice. Since watermarks can be unique to various instances of the same image, content owners have the flexibility to set licensing terms depending on the specific usage and buyer.
“Together, we’re delivering a powerful solution to help speed the pace of transactions, drive Web traffic, and empower content owners to pursue untapped opportunities for maximizing the value of their digital assets,” said ImageSpan chief executive officer Iain Scholnick of the partnership.