The schedules below are for promotional calendars or datebooks that are produced to promote a business. If the use is for a retail calendar or datebook you will probably find it necessary to reduce these numbers by 20% (multiply the base number by .8).
Promotional Datebook
| Press Run |
1-5 |
6-10 |
11-25 |
over 25 |
| |
images |
images |
images |
images |
| over 500,000 |
540 |
486 |
432 |
378 |
| 500,000 |
500 |
450 |
400 |
350 |
| 250,000 |
459 |
413 |
367 |
321 |
| 100,000 |
405 |
365 |
324 |
284 |
| 25,000 |
365 |
328 |
292 |
255 |
| 10,000 |
319 |
287 |
255 |
223 |
| under 10,000 |
270 |
243 |
216 |
189 |
Note:
The above prices are per-image prices.
For the cover add at least 100% to the first photo base number.
For exclusivity in a particular industry or market add 50% to the base number for the photos.
Promotional 12 Sheet Calendar
| Press Run |
1-3 |
4-8 |
9-12 |
Single |
| |
images |
images |
images |
hanger |
| over 500,000 |
1150 |
1035 |
920 |
2300 |
| 500,000 |
1035 |
932 |
828 |
2070 |
| 250,000 |
955 |
860 |
764 |
1909 |
| 100,000 |
863 |
776 |
690 |
1725 |
| 25,000 |
765 |
688 |
612 |
1530 |
| 10,000 |
667 |
600 |
534 |
1334 |
| under 10,000 |
575 |
518 |
460 |
1150 |
Note:
The above prices are per-image prices.
For the cover add at least 50% to the first photo base number.
Single Hanger prices are much higher than 12 sheet calendar prices because the image will be viewed for an entire year, not just one month.
Retail Calendars and Datebooks
For retail calendars multiply the above number for promotional use by .8.
Greeting Cards and Postcards
Greeting Cards, retail Up to 10,000 print run 500
If there is to be an e-greeting card in addition to the printed card add 45% to the basic fee.
If it is an e-greeting card alone charge the same fee as if it were a printed card.
Charges based on the length of the license:
If the license is for a card that will be distributed online then it is appropriate to charge additional fees based on the length of time the image will be available for use. We believe the base price should be for 1 year and each additional year should be an additional 20%
1 year - base price
2 years – add 20%
3 years – add 40%
4 years – add 60%
5 years – add 80%
If the use is for a printed card only then the fee should be based entirely on circulation regardless of how long the card is available for sale.
Note: Add $0.02 per card for additional cards above the 10,000 press run.
Postcards, retail Up to 10,000 print run 450
Promotional or advertising
Postcards Up to 10,000 print run 600
For larger print runs use the fees found in the Brochure category
Notes: Add $0.02 per card for additional cards above the 10,000 press run.
For world rights add 50%
CONSULTATIONS
In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.