All rates are based on a single photo being used. In cases where several photos belonging to a single photographer are used in one display discounts should be offered on each photo after the first one. In cases where several photos are used from different photographer each photographer should ask for the top price as if only one photo was being used.
Billboards
| Locations |
3 months |
6 months |
9 months |
1 year |
| First use |
1200 |
1596 |
1992 |
2400 |
| For each additional |
|
|
|
|
| billboard add: |
11 |
15 |
18 |
22 |
| 100 billboards |
2289 |
3040 |
3799 |
4578 |
For 30 sheet size, specific time, one year limit. Also for billboards on the side of buses and trucks.
Point of Purchase Banner or Mural
Unlike smaller point of purchase pieces (see POP), banners and posters 2x3 feet or larger should be priced differently. Fewer of these items are produced and usually only in limited locations. It is important to take into consideration the time they will be displayed.
| Locations |
3 months |
6 months |
9 months |
1 year |
| First use |
745 |
991 |
1237 |
1490 |
| For each additional |
|
|
|
|
| billboard add: |
$6.00 |
$8.00 |
$10.00 |
$12.00 |
| 100 billboards |
1339 |
1783 |
2227 |
2678 |
Duratrans, Display Chromes or Electronic Posters
Duratrans, Display Chromes or Electronic Posters vary greatly in size and in how they are used. Some are used in trade show exhibits. Others may be used as small billboards, kiosks or transit posters. See these other categories, particularly if multiple copies are being made.
| Size in inches |
16x20 |
24x36 |
36x48 |
48x60 |
72x96 |
| First use |
550 |
720 |
832 |
1180 |
1505 |
| Additional Copies |
$10.00 |
$11.00 |
$12.00 |
$14.00 |
$16.00 |
Bus Kiosk or Transfer Shelter
These multisided stands are usually found in high traffic areas like malls and airports. The number of units is often smaller than Transit Displays, but given the traffic that passes by them they may have similar impact. The significance of the locations should affect the price.
| Locations |
3 months |
6 months |
9 months |
1 year |
| First use |
715 |
951 |
1187 |
1430 |
| For each additional |
|
|
|
|
| billboard add: |
$6.00 |
$8.00 |
$10.00 |
$12.00 |
| 100 billboards |
1309 |
1743 |
2177 |
2618 |
Note: Add a 30% to 50% surcharge for major high density terminal locations.
Transit and Airline Posters
| Locations |
3 months |
6 months |
9 months |
1 year |
| more than 5,000 |
1430 |
1902 |
2374 |
2860 |
| 5,000 |
1194 |
1588 |
1982 |
2388 |
| 2,500 |
1044 |
1388 |
1733 |
2088 |
| 1,000 |
894 |
1189 |
1484 |
1788 |
| 500 |
751 |
998 |
1246 |
1502 |
| less than 500 |
715 |
951 |
1187 |
1430 |
Transit Card
These are bus or subway panels on the interior of the vehicle which reach a captive audience while the vehicle is operating. Usually this advertising is local. The base numbers in this chart are structured for local usage only.
| Locations |
3 months |
6 months |
9 months |
1 year |
| more than 5,000 |
1029 |
13687 |
1707 |
2057 |
| 5,000 |
908 |
1207 |
1506 |
1815 |
| 2,500 |
805 |
1070 |
1336 |
1609 |
| 1,000 |
708 |
941 |
1175 |
1416 |
| 500 |
635 |
845 |
1055 |
1271 |
| less than 500 |
605 |
805 |
1004 |
1210 |
Taxi Card
Taxi cards are usually exhibited externally so they can be seen by people outside the taxi.
| Locations |
3 months |
6 months |
9 months |
1 year |
| more than 5,000 |
935 |
1244 |
1552 |
1870 |
| 5,000 |
825 |
1097 |
1370 |
1650 |
| 2,500 |
732 |
973 |
1214 |
1463 |
| 1,000 |
644 |
856 |
1068 |
1287 |
| 500 |
578 |
768 |
959 |
1155 |
| less than 500 |
550 |
731 |
913 |
1100 |
CONSULTATIONS
In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.