Free standing inserts are advertising supplements that are inserted in newspapers. They are entirely advertising with no editorial content. The ads usually have coupons with them and sometimes the photo is used on the coupon as well as in the ad. The base numbers in the schedule below are for use in the insert only and do not include a fee for the coupon.
| Circulation |
1/4 |
1/2 |
3/4 |
full page |
cover |
| over 20 million |
1575 |
1969 |
2363 |
2756 |
3544 |
| 20 million |
1400 |
1750 |
2100 |
2450 |
3150 |
| 10 million |
1138 |
1422 |
1706 |
1991 |
2559 |
| 5 million |
963 |
1203 |
1444 |
1684 |
2166 |
| 3 million |
823 |
1028 |
1234 |
1439 |
1851 |
| 1 million |
700 |
875 |
1050 |
1225 |
1575 |
| 500,000 |
560 |
700 |
840 |
980 |
1260 |
| 250,000 |
490 |
613 |
735 |
858 |
1103 |
| 100,000 |
448 |
560 |
672 |
785 |
1008 |
| 50,000 |
403 |
503 |
604 |
704 |
906 |
| 25,000 or less |
350 |
438 |
525 |
613 |
788 |
Notes: If there is a second use of the picture on the coupon on the page, add an additional $300 to $500.
CONSULTATIONS
In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.