Articles by Jim Pickerell

Shutterstock Names Jarrod Yahes as CFO

By Jim Pickerell | 278 Words | Posted 11/17/2019 | Comments
Shutterstock, Inc. has announced that Jarrod Yahes is joining the Company as Chief Financial Officer, effective December 9th, 2019. In this role, Yahes, will lead Shutterstock’s Finance, Investor Relations, and Accounting functions. Jarrod will drive financial strategy and report to Jon Oringer, Shutterstock's Founder and CEO.
“Jarrod’s expertise in financial management and strategic growth, as well as his industry experience will be invaluable to our continued success as our company evolves,” said Oringer. “We are pleased to welcome Jarrod to our leadership team and look forward to his contributions to our business.”

Which Countries Produce The Most Stock Images?

By Jim Pickerell | 955 Words | Posted 11/16/2019 | Comments
A lot of the images being uploaded to major websites these days have little relevance to what the market needs. I decided to do searches on Shutterstock for country names to try to get some idea of the number of images from each location relative to what the likely demand is for such images.

Growing Revenue At Shutterstock?

By Jim Pickerell | 1184 Words | Posted 11/15/2019 | Comments
I was asked recently what I thought Shutterstock could do to grow revenue. My answer was not much. I don’t think it will be possible to grow the downloads very much. Shutterstock has focused for several years on growing the number of Enterprise customers. But, I don't think that is likely to work either. The one thing they could do is raise prices on at least some of the images they license. See my thoughts on why this is a good idea that they are not likely to adopt.

Everett Collection Represents Photo Link Collection

By Jim Pickerell | 199 Words | Posted 11/15/2019 | Comments
The Everett Collection now represents the Photo Link Collection! A finely edited portfolio focusing on New York City celebrities during the 1970’s to 2000’s. Highlights include behind the scenes shots and life behind the velvet ropes inside Studio 54.

Value Of Copyright Ownership

By Jim Pickerell | 1098 Words | Posted 11/13/2019 | Comments
With the death of RM licensing on the horizon, photographers need to consider whether there is much, if any, value in owning a copyright. Photography has become a commodity like corn or soybeans. Read this story for what the industry can maintain a value for at least some of the professional images being produced.

Saving RM and Copyright

By Jim Pickerell | 1755 Words | Posted 11/13/2019 | Comments (1)
Getty’s decision to kill RM may be an opportunity for all those agencies and individuals who want to: (1) continue to license images for higher prices based on usage and (2) enforce their claims of copyright ownership. The key will be in providing a service that will help users, not just benefit image creators.

Things You Missed At Adobe MAX

By Jim Pickerell | 561 Words | Posted 11/8/2019 | Comments
If you weren’t at the Adobe MAX 2019 conference in Los Angeles you might want to check out some of the videos of conference presentations. Some of the most exciting events were the 11 Sneaks –demos that showcased early-stage, cutting-edge R&D technology being developed in-house by Adobe employees. Adobe Max Sneaks feature AI photography, animation, and audio tools. These new product features may or may not make their way into the product roadmap, but underscore the innovation and creativity happening daily within Adobe’s four walls.

Death Of Rights Managed Licensing

By Jim Pickerell | 1700 Words | Posted 11/6/2019 | Comments (2)
Getty is shutting down all Rights Managed licensing on www.gettyimages.com. This may effectively be an end to the entire marketing strategy of pricing stock images based on how they are used. While there are still a number of small and mid-sized agencies that continue to price images based on usage, it seems highly unlikely that they will be able to continue to build their image collections or attract many customers in the future. Every stock photographer and stock agent should read this explanation of Getty’s plans for “phased retirement of rights-managed creative images.”

Shutterstock Q3 2019 Financial Results

By Jim Pickerell | 1921 Words | Posted 11/5/2019 | Comments
Shutterstock has reported Q3 2019 revenue of $159.1 million up 5% compared to Q3 2018 and down slightly from $161.7 million the previous quarter. Revenue per download averaged $3.40 per image, which was the same in Q3 2018. Total image and video downloads for Q3 were 46.3 million, up from 43.9 million a year earlier, and down from 46.6 million in Q2 2019. At the end of the quarter Shutterstock had over 297 million images and 16 million video clips, or 313 million pieces of content in its collection.

Not Your Typical Stock From Depositphotos

By Jim Pickerell | 312 Words | Posted 11/1/2019 | Comments
Depositphotos has launched a new series of photo collections to battle stock photo cliches. The company’s content curators repurpose stock photos and compile collections on a weekly basis to highlight photos that are not typical stock photography.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.