Articles by Jim Pickerell

2020 CEPIC Congress In Mallorca

By Jim Pickerell | 332 Words | Posted 1/20/2020 | Comments
The 2020 CEPIC Congress, the largest networking hub for agencies worldwide will take place at the Gran Melia Victoria in Palma de Mallorca from 27 to 29 May 2020 with a welcome reception on May 26th. Registration is now open. For fees and other registration details check out this link.

Lean In or Step Back

By Jim Pickerell | 1241 Words | Posted 1/17/2020 | Comments
The “Lean In” concept in business generally suggests the idea of moving forward on an idealized path. Chest out. Chin up. Figuring it out along the way. Watch out, world — here I come. “Step Back” is more about taking the time to assess the overall business landscape and consider long term risks and potential, and the likelihood of achieving long term goals. After carefully assessing one makes a decision as to whether to aggressively Lean In on the path they have been headed, or make radical adjustment in direction for their long term good. It is time for everyone in the stock photography business to “Step Back.”

Shutterstock 2020 Creative Trends Report

By Jim Pickerell | 495 Words | Posted 1/14/2020 | Comments
Shutterstock has launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020.

Insurer Must Defend McGraw-Hill In Infringement Case

By Jim Pickerell | 408 Words | Posted 1/14/2020 | Comments
A New York State appeals court overturned a lower court’s ruling and held that an insurer must defend McGraw-Hill Education Inc. in underlying copyright litigation in the case of McGraw-Hill Educ., Inc. v. Ill. Nat’l Ins. Co.

DMLA & ACSIL Join Forces: Create Stronger Image Licensing Association

By Jim Pickerell | 575 Words | Posted 1/6/2020 | Comments
The leading trade association for moving-image licensors, 17-year-old ACSIL (Association of Commercial Stock Image Licensors) has joined forces with the Digital Media Licensing Association (DMLA) as of January 1, 2020. The DMLA, which began 70 years ago as a picture agency association, now represents all media licensors, and by adding ACSIL, a long-standing and respected moving-image association, will significantly increase membership and reach. 

Shutterstock Historic Gross Revenue

By Jim Pickerell | 390 Words | Posted 12/22/2019 | Comments
A reader wrote, “Over the years you’ve published Shutterstock’s gross revenue number. It would be good to see the ratio of corporate earnings to photographer earnings after this weeks 1 billion horn blow.”

Royalty Rates At iStock

By Jim Pickerell | 509 Words | Posted 12/18/2019 | Comments
It is getting harder and harder for image creators to get higher royalties on their images in iStock’s Signature collection. Royalties go up based on the total number of times images belonging to a particular creator are downloaded during the year. Download targets for Exclusive contributors have been around since 2017. At the beginning of the year the contributor starts with the ending royalty rate of the previous year. On January 1st iStock starts counting downloads for the year. Essential image downloads are counted as one while Signature Plus downloads are counted as 2. Some, but not all, downloads of Signature images through Gettyimages.com also count as 2. Others, probably mostly Premium Access sales, only count as 1.

Shutterstock Custom Assignments

By Jim Pickerell | 1548 Words | Posted 12/17/2019 | Comments
Shutterstock Custom assignments seem to be working well for some contributors. Below you will answers to my questions from two of of the more successful Custom Assignment contributors, Adrianne Haskins and Jeremy Pawlowski. Haskins is based in Tenessee and Pawlowski in Portland Oregon.  To see Pawlowski’s work check out this link and for Haskins work go to this site.

End Of Stock Photography As A Profession

By Jim Pickerell | 2025 Words | Posted 12/11/2019 | Comments
One of many reasons for the decline of stock photography as a profession is that it has become almost impossible for photographers to get a clear understanding of the various types of imagery, and the relative degree of demand, that users want and need. Once that was not the case, but now there is a total disconnect between image creators and image users.

Will Getty Eliminate iStock Exclusive Deals?

By Jim Pickerell | 832 Words | Posted 12/10/2019 | Comments
An iStock Exclusive photographer asked, “Given that Getty is ‘racing to the bottom’ and is about to eliminate Rights Managed from its collection, do you think our Exclusive contracts will be next?" I don’t think so. It seems to me that it will still be to Getty’s advantage to keep the Exclusive segment of iStock.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.