Pricing
This story provides a schedule that is useful when establishing a price for editorial usage. Prices should be based on the size of usage on the page and the circulation of the publication.
This story provides some information relative to establishing prices for fine art prints. These prices can vary greatly depending on the reputation of the artist and whether the images will be used by a private individual or commercially.
Magazines and newspapers published by a
corporation, institution or fraternal organization are know as house organs. When house organ
distributed to member of an organization other than employees they are considered external, as the
members are essentially their customers. The term "Internal House Organ" is used to refer to those publications that are distributed to employees only. It is
important to clarify who the audience is in order to set the price. This story provides charts with prices based on the size of usage and the circulation.
This article provides information on how to price stock photo usages in television for both advertising and editorial usages.
This article provides information on how to price stock photo usages for hang tags. Hang Tags are usually attached to items like clothing or sunglasses, where the product may not be sold inside packaging, but the manufacturer still wants to associate the product with some image.
This article provides information on how to price stock photo usages for packaging. Because packaging comes in many different shapes and sizes, it is often difficult to base the price on page size (1/4-page 1/2-page, etc.) We recommend that you find out as much as possible about the overall package and how your image will appear on it before establishing a price. It is often useful to ask to see a layout of how the image will be used.
This article provides information on how to price point of purchase pieces, including stand alone counter cards, case cards, register cards or table tents. These are meant to influence the customer’s purchasing decision at the point of sale.
This article provides information on how to price stock photo usages for free standing inserts or advertising supplements that are inserted in newspapers or magazines.
This article provides information on how to price stock photo usages for corporate annual and quarterly reports.
This article provides information on how to price stock photo usages for all types of brochures, catalogs, direct mail pieces, single sheet flyers and promo cards.
This article provides information on how to price stock photo usages for advertising in National, Regional or Local magazines.
In 2007 I proposed a pricing strategy that combines the rights managed
theory of pricing based on usage and the simplicity of microstock and
its ability to license rights for very small uses for fees of a few
dollars. The system is described in a 12 page booklet. I call the
strategy Modified Right Ready.
RF prices vary widely depending on the brand. The following are some of the prices charged for usage by various brands on Getty's site.
AGE is the latest traditional agency to introduce a midstock price offering in an attempt to defend against microstock's steady cannibalization of traditional RF sales.
One of the biggest hurdles traditional RF and Microstock sellers face when confronted with the idea of switching from an RF pricing structure to a use-based one is how to explain such a switch to customers who've been told one price fits all and not to worry about usage.
Microstock sellers insist that simple pricing is a key to their success, but many of the current strategies bely that notion.
Moodboardunlimited's "You Set The Price" strategy is intriguing. The tremendous advantage is that the company will never lose a customer due to price, and the offer should attract new customers. However, there are at least three significant disadvantages.
In the very near future, RM photographers and traditional RF photographers will need to take a hard look at the whole issue of volume relative to price.