Veer has launched Free-For-All, a series of four different one-week community challenges that aim to give away $30,000 in prizes to participants who can try to win just by downloading free images, fonts, avatars, screensavers and wallpapers.
The contest has a community element: The more people download the first free item (a selection of images), the sooner they unlock a second freebie. If enough people download that (a font), then the third and final download, a free digital toy, will be unlocked for free download. If enough people download the digital toy by the end of each week (Sunday at midnight), then the weekly grand prize is unlocked, and everyone who downloaded something during the week is automatically entered to win. People can get up to three entries each week, one for each download they do. Veer encourages participants to spread the word via social networks, email and other online tools.
Weekly grand prizes include $5,000 shopping sprees at Amazon.com, the Apple Store and outdoor adventure specialist REI—and the fourth week’s prize is a $15,000 trip around the world through American Airlines.