Aller Media a leading publisher of celebrity, human touch and women’s magazines in Denmark, has announced it has partnered with
The Mega Agency, who will become a preferred content partner.
The deal, signed earlier this month, gives Aller Media access to The Mega Agency's breaking news content and rich archive of news, sport and entertainment photographs and videos, and further enhances the close relationship between the two media companies.
Mega will syndicate Aller Media Denmark’s content globally. Aller Media’s titles include Se og Hør (Celebrity/entertainment), Billed-Bladet (about the Danish royal family), Mad & Bolig (Scandinavian living), ISABELLAS (sustainable lifestyle), Aller Media also manages several digital sites including Spisbedre.dk (Scandinavian food) and Mainlifestyle.dk (interior design, fashion, beauty, travel and food) and many others.
"The picture industry looks completely different today than just five years ago, both in terms of technology, market and competence requirements. Obviously, it imposes demands on us as a business, but also brings great potential to get our content exposed in new markets, and the partnership with The Mega Agency will help to ensure that,” says Director of publishing at Aller Media Denmark, Charlotte Riparbelli.
"I am very pleased to be allowed to work with Aller Media's many brands and proud that The Mega Agency has been entrusted with the global task of licensing the amazing content that is produced daily in Aller Media," says Tom Tramborg, CEO of The Mega Agency.
Tramborg continues “The agreement with Aller Media is in continuation of several major international agreements that we have entered into recently which includes American Media Inc, TMZ, News Licensing, Mirror Group and The New York Post - and it will help strengthen content of The Mega Agency and not least, our presence in the Nordic region.”