All rates are based on a single photo being used. In cases where several photos belonging to a single photographer are used in one display discounts should be offered on each photo after the first one. In cases where several photos are used from different photographer each photographer should ask for the top price as if only one photo was being used.
Trade Show Prints For Exhibit Booths
There are a variety of uses in trade shows for large prints. These are usually transported from show to show and used many times, however in some cases the exhibit may be used for a single show. Price variations depend on the size of the image and its relation to the total display as well as the number of usages. The base numbers for prints are for one show lasting up to one week. Be sure to specify in your invoice the length of time or the number of uses allowed.
| |
16x20 |
24x36 |
36x48 |
48x60 |
72x96 |
| 6 mo. Unlimited |
697 |
837 |
976 |
1185 |
1394 |
| 2-4 shows |
573 |
687 |
802 |
974 |
1145 |
| 1 show |
498 |
598 |
697 |
847 |
996 |
Trade Show Power Point Presentations
The considerations used to determine prices for powerpoint presentation revolve around the uniqueness of the photograph, the current costs to duplicate the photograph on an assignment, the stature of the company, the prestige of the trade show (worldwide, national or regional) and whether an additional use of the photograph is being made on an unrelated project for the same company. Generic images can usually be obtained from microstock sources for a couple dollars so the only images that are likely to be purchased for the prices outlined below are ones that are very unique and specific to the company making the presentation. In some cases the company will argue that they can get other images for less and if other satisfactory images are truly available the company should do that.
| Number of |
1 |
2-5 |
6-10 |
over 10 |
| images |
showings |
showings |
showings |
showings |
| 1-5 |
248 |
277 |
302 |
327 |
| 6-10 |
219 |
246 |
268 |
290 |
| 11-25 |
191 |
214 |
234 |
253 |
| over 25 |
165 |
185 |
201 |
218 |
Negotiating Tip
Remember that any exhibitor at a trade show has a very captive, targeted audience. Trade Show attendees have chosen (and paid) to attend and view the products and services of the exhibitors. That may make trade show advertising more effective for the client, which, in turn, should make the right image more valuable to them.
CONSULTATIONS
In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.