Shutterstock, Inc. has launched its
Flashstock business as
Shutterstock Custom, a proprietary platform that provides an efficient and innovative way for its 1.7 million customers to create branded content.
Shutterstock Custom is an essential component of Shutterstock’s creative platform that fulfills enterprise marketers’ need to scale high-quality branded content. Shutterstock Custom ingests a company’s visual identity and transforms it into a creative brief for each new campaign. Following receipt of the brief, a global network of creative talent shoots unique imagery including photos, videos, GIFs, cinemagraphs and 360°s.
The Flashstock technology automates a traditionally laborious creative brief process and provides an incredible opportunity to scale. The unique model ingests a brand’s identity and strategy, enabling on-brand content creation, on demand, from a global network of contributors through a universally understood creative brief.
“With 3 billion Snaps taken every day and more than 95 million photos shared on Instagram daily, scaling globally across multiple channels increasingly presents marketers with a challenge," said Grant Munro, founder of Flashstock and General Manager of Shutterstock Custom. “A brand’s voice is most visible through the content it creates, and a recent Time Inc. study revealed about 90% of consumers like it when brands engage with them using custom content. At Flashstock we solved that problem, and now as Shutterstock Custom, we can share our revolutionary solution with enterprise marketers around the world.”
To learn more about Shutterstock Custom click
here. For more on stock agency focus in general on Custom Shoots check out
this story.