Shutterstock, Inc. has signed an exclusive deal to distribute
SilverHub Media’s growing collection of imagery worldwide.
A newcomer to the editorial photography business, SilverHub Media was launched earlier this year by industry veterans Nick Evans-Lombe and Adrian Murrell. The agency owns Action Press, one of the leading press photography agencies in Germany covering events spanning 40 years of content, as well as The Picture Library, which features imagery covering the UK political and celebrity scene from the early 1970s to the present day. SilverHub is also assembling a formidable team of talented photographers such as award winning sports photographer Bob Martin, renowned Royal photographer Zak Hussein, and leading entertainment photographer Alex Huckle.
“The team that leads SilverHub has a deep passion for photography and is respected throughout the editorial industry,” said Ben Pfeifer, SVP of Business Development. “They are setting out to meet changing customer needs and to approach the evolving media landscape differently. In a few short months, they have built an extraordinary collection of archival content and their commercial assignment offering provides clients with access to some of the finest sports and entertainment photographers in the world. Shutterstock is proud to be able to offer SilverHub’s content to its customers.”
“Shutterstock’s approach to technology and passion for customer experience matches our own philosophy, and their unrivaled global reach will augment our successful existing service,” said Nick Evans-Lombe, Co-founder of SilverHub Media. “We are revitalizing the editorial photography industry by bringing back creativity, fun and excitement for customers, content owners and storytellers.”
Through its acquisition of Rex Features last year and multiple distribution partnerships, including the partnership with SilverHub Media, Shutterstock is among the leading resources of editorial imagery for real-time and archival news, sports and entertainment content.
Editors Note: There is some question about what “exclusive deal to distribute” really means. As best we can tell SilverHub Media has very little content at the present time. The Action Press content is currently being represented by a large number of editorial agencies around the world. If Shutterstock is now going to be the “exclusive distributor” worldwide does that the Action Press content will be pulled from all the other agencies? That seems unlikely.
Certainly, new submissions could be given to Shutterstock alone, but that would not seem to be in the best interest of Action Press or SilverHub Media. Will Action Press be making direct sales in Germany, or will all those sales have to go through Shutterstock? Will SilverHub Media be making direct sales in the U.K. or will all those sales have to through Shutterstock?