The ads make it sound easy to get great pictures using a smartphone. Certainly a lot can be done with an iPhone 7, but when watching a spectacular ad look for the little notice at the bottom that says, “Additional equipment and software used.”
In this
short video Marques Brownlee sheds a bit of light on the kind of “additional equipment” that might be needed to improve your smartphone pictures. He also provides a little behind-the-scenes look at some of the really intense gear used by the people producing smartphone commercials.
Some of this additional equipment, particularly when you get into video, can be as expensive as using a professional video setup. For those just interested in getting better stills Brownlee recommends the addition of a high quality lens like the one from
Moment to up your mobile photography game.
The video is worth checking out if you’re worried about the competition smartphone users are likely to give you.