PhotoShelter (
http://www.photoshelter.com) has released a new e-book entitled
The Photographer’s Guide to Selling Like a Pro. The book provides photographers with concrete strategies and firsthand insight on how to grow a photography business through better sales tactics. It provides key business tips direct from veteran sales leaders in the fields of advertising, automotive, travel, insurance, and home shopping industries.
“Photographers don't need to reinvent the wheel to increase sales,” said PhotoShelter CEO Allen Murabayashi. “Learning from other industries is the quickest way to jumpstart your business. We’re confident that this guide will give photographers tried and true techniques to attract new customers, successfully negotiate more sales, and establish long-term client relationships.”
Each in-depth interview unveils key sales and marketing tactics that drive results and reveals how these same strategies can work for photographers today. The free e-book showcases industry experts’ top tips and best practices on everything from cold calling, pitching, negotiating, closing and renewing sales, staying on prospects radar, and more – all to help photographers unlock their hidden sales potential.
PhotoShelter has now published 10 free e-books on key business topics for photographers. The 2010 - 2011 reports, including guides on email marketing, Facebook fan pages, search engine optimization, and starting a photography business can be downloaded directly
here.