Getty has launched its Riser brand that offers Rights-Ready (RR) pricing. The model includes: High Quality, RM caliber images; Broad use categories; Flat-rate pricing; Simple one-click licensing and 10 year license duration. The following are the definitions of usage and the prices.
Printed Marketing Material or Product/Packaging Use in any brochure or other printed material - including direct mail, public relations or sales material (including electronic versions of the finished piece such as PDF) - distributed to a targeted audience for commercial or promotional purposes. Also includes use in any retail product or product packaging.
Some examples of such uses include:
- Brochure Or Direct Mail Or Sales Catalog - includes electronic version of finished piece (e.g., PDF)
- Annual Report Or Financial Report - includes electronic version of finished piece (e.g., PDF)
- Travel Catalog - includes electronic version of finished piece (e.g., PDF)
- External Printed Presentation Or Report - includes electronic version of finished piece (e.g., PDF)
- Press Kit or Press Release - includes electronic version of finished piece (e.g., PDF)
- Sales Giveaways
- Packaging or Products
PRICE - $800.00 USD
Web or Electronic or Broadcast (Commercial) Use in any web, electronic or broadcast media - including Internet, email, mobile devices, television or presentation software - intended for commercial or promotional purposes. Also includes use in any film, video or theatrical production.
Some examples of such uses include:
- Corporate Or Promotional Website
- Web or Mobile Advertisements
- Promotional Email
- TV Commercial
- TV Entertainment Program
- TV Infomercial
- Feature Film
- Trailer Or Movie Theater Screen Ad
- Music Video
- Theatrical Production
- Presentation Software (ie PowerPoint)
PRICE - $550.00 USD
Print Ad or Display Use in any print advertisement, display or billboard intended for commercial or promotional purposes. Also includes use in any tradeshow panel, in-store display or décor.
Some examples of such uses include:
- Print Advertisement
- Billboard (Print or Electronic Format)
- Outdoor Poster Or Transit Ad (Print or Electronic Format)
- In-Store Displays or Posters (Print or Electronic Format)
- Internal Wall Décor (Print or Electronic Format)
- Tradeshow Panel or Presentation (Print or Electronic Format)
PRICE - $1150.00 USD
All Commercial Uses (Save 10% when you license all commercial uses) Use in any medium intended for commercial or promotional purposes
Internal Company Use in any medium intended for internal company use.
Some examples of such uses include:
- Internal Brochure Or Collateral
- Internal Presentation
- Internal Video
- Intranet Or Internal Email
- Non-Retail Card or Calendar
- Internal Newsletter/Corporate Magazine
- Museum Use
PRICE - $300.00 USD
Inside Placement or Back Cover (Editorial) Use in a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may be used anywhere other than the front cover of the publication.
Some examples of such uses include:
- Magazine Interior or Back Cover
- Book Interior or Back Cover - Retail Or Textbook
- Newspaper - Interior or Back Cover
- Contract Publication - Interior or Back Cover
PRICE - $200.00 USD
Front Cover (Editorial) Use in a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may only be used on the front cover of the publication.
Some examples of such uses include:
- Magazine Front Cover
- Book Front Cover - Retail Or Textbook
- Newspaper - Front Page
- Contract Publication - Front Cover
PRICE - $700.00 USD
Web or Electronic or Broadcast (Editorial) Use in web, electronic or broadcast media - including Internet, mobile devices, television or film - not intended for commercial or promotional purposes. Use applies to a single edition, issue or program and all copies or versions of the original use appearing in electronic or broadcast format.
Some examples of such uses include:
- Editorial - Web or Electronic or Mobile
- Editorial TV - News or Talk or Commentary
- Documentary or Educational Program
- Documentary or Educational Film
PRICE - $150.00 USD
There are 64,770 images in the initial offering, but there appears to be lots of similars. For example there are 16 shots of the same woman sitting at a desk with very slight variations in expression. There were also 18 head and shoulders shots of the same latino woman with the same clothes and slight variations in her expression. There are a total of 44,357 people images out of the 64,770. All in all, it seems to me that at the current stage there is relatively little variety in the offering, but we can certainly expect that to change.