U.K.-based
Reflex Stock has set up a franchise in São Paulo. The new business began operating in February and reports having made significant gains in Brazil’s advertising and creative sectors, which it says are booming. According to chief executive Dwyer O’Neill, Reflex’s new franchise mode has allowed it to expand operations to countries it may not have considered otherwise. Reflex is seeking additional franchisees in Europe, Asia, South America and the Middle East—offering a brand, inventory and back-end support and enabling the local rep to focus on sales.