PhotoShelter, has released a 44-page e-book entitled 'How to Sell Prints'. This is the latest in a long-running series of free and comprehensive e-books designed to equip photographers with the tools needed for success in today's marketplace. The guide outlines basic and intermediate business strategies designed to help photographers get started selling prints. This free book includes a variety of insightful case studies and action plans, as well as expert recommendations and can be requested here:
http://www.photoshelter.com/mkt/how-to-sell-prints
The information in the book is especially suited for beginner in the print selling business. Experienced professional photographers in many specialties will also find that selling prints can help them earn incremental revenue and monetize their website traffic.
In addition to outlining basic promotional tactics, 'How to Sell Prints' takes photographers through every step of the sale process from marketing and pricing to packaging and fulfillment.
'How to Sell Prints' is the newest installment in PhotoShelter's collection of downloadable guides for photographers, covering a wide selection of business and marketing topics such as SEO, Google Analytics, Social Media, and Blogging. The guides have been downloaded more than 100K times by photographers, and are available here:
http://www.photoshelter.com/mkt/research/.
PhotoShelter produces these free guides with a deep commitment to helping photographers succeed. In addition to providing advanced tools to bolster a photographer's online presence, the company makes educating photographers a top priority. The insights from the guide can be used by anyone - a PhotoShelter website is not required.