Photoshelter has released a free downloadable Google Analytics toolkit for photographers. The goal: to help photographers implement Web site traffic monitoring tools.
According to the New York-based company that offers business and transactional support to photographers and small agencies, Google Analytics can help determine the best sources of traffic, top-performing online marketing investments and most commonly used keywords. Such data can help photographers improve Web site performance.
The Photoshelter toolkit, sponsored by Adorama, is a 43-page ebook that explains how photographers can install the Google Analytics system and interpret its data. The included quick-start guide demonstrates how the toolkit can help address five key marketing questions. Photoshelter CEO Allen Murabayashi will also deliver a series on Webinars; photographers can register online.