Scoopshot, the leading mobile platform for photo and video crowdsourcing, has partnered with Pearson. In an effort to reach out and engage millennials, Pearson is using Scoopshot to crowdsource photos from around the world to illustrate its publications.
To-date, Pearson's requirements have been focused around regional content, provided by Scoopshot's users via its free app. Utilizing Scoopshot's user base of over 600,000 mobile photographers from over 200 countries Pearson has geo-targeted amateur photographers to capture the visual content it requires, at a fraction of the price it would cost to commission a professional photographer.
Travis Amos, Associate Director of Image Management/Image Vendor Strategy, Pearson commented: "Commissioning visual content is expensive for content creation providers. Pearson has found value in using Scoopshot to easily source regional photography of monuments, and other precise locations, not available from traditional stock photography services."
Petri Rahja, Founder and CEO of Scoopshot added: "It's the speed at which content can be sourced that makes a difference to businesses, like Pearson, what our community can source in a matter of minutes can take hours if not days from traditional photography sources. Adding to this, our patent pending authentication technology means that Pearson can quickly and easily establish the credibility and source of the photos it is looking to purchase. In a world where news and content is being produced and disseminated 24 hours a day, we expect demand for real time content to continue to increase."
Anyone with a smartphone can download Scoopshot’s free Apple or Android app and submit photos and videos for sale in the Scoopshot store. Brands and publishers purchase users' work for use in editorial and marketing materials or, alternatively, they can publish any image online for free with an in-image ad.
More than 70 leading media companies and brands use the platform, including USA Today, Metro US, News Corp Australia, Fiat, and Oxfam. Scoopshot was founded in Helsinki, Finland, and is part of the P2S Media Group Inc.