Shutterstock has announced that they will be testing some new pricing and promotions for their
Offset.com brand in the next few months.
Initially, they will only offer these prices to their Enterprise customers (customers who purchase through their Premier Platform). Their posted rates on the website of $249 and $499 will not change. Sources tell us that there tends to be more sales at the lower price than the higher.
The Offset team has said that the new pricing “will be placed at rates consistent with what is available in the market. For creative artists and clients, it is beneficial to keep our prices in line with other marketplaces in order to stay competitive and maintain sales volume.”
The other marketplaces that would seem to be in direct competition with Offset are
Stocksy and
iStock Signature collection. It will be difficult to determine what the new prices will be and how they will vary until image creators start seeing royalty payments.
It is believed that Offset revenue has not been growing significantly in the last year or so.
Sources told Selling Stock earier this year that Offset had about 650,000 images in its collection and that gross annual revenue was in the range of $12 to $14 million. This would mean they make less than one sale annually for every 10 images in their collections.