New York Times Digital Revenue

According to Meredith Kopit Levien, New York Times EVP of Advertising, speaking to OMMA SXSW in Austin, TX recently, “Last year the Times did about $180 million in digital advertising and almost that much in digital subscriptions. That puts us at a digital business that’s in the $350 million range, which I think is pretty good given where we are in the digital disruption curve.”

The print business for the New York Times still generates a billion plus, but the paper has not been able to make up for the classified revenue lost since 2001. Levien said, "We're not trying to save the newspaper business, but rather preserve high-quality journalism."