Hawaii photographer Douglas Peebles is exploring a new market for his images – iPhone Apps. During his more than 30 years of photographing the Hawaiian Islands he has produced
18 books and a number of pocket guides to the various islands. He currently has seven iPhone apps which give him another way to reach consumers.
One of the things Peebles likes about the iPhone apps is that “unlike books, these cost nothing to produce (except time) and can be updated easily.” Kevin Collins and Tobin Fisher of
Sutro Media in San Francisco have provided him with an easy to use template for photos, text and data. He chooses the images, inputs the data and they create the app.
The sales price on apps is much lower than books (from $0.99 to $2.99) but he gets a 70% royalty instead of the much lower book royalty rate. He says, “Sales have been OK so far and are building. I think the video and addition of Verizon to iPhones will boost sales even more.”
Also check out an
8 minute video which discusses his books and shows a little about how he creates the apps. The video takes 1 to 2 minutes to load, but is well worth seeing if you are looking for a new market.
If you have an iPhone or iPad check out these apps.
"Hawaii's Best Beaches"
http://www.sutromedia.com/apps/Hawaiis_Best_Beaches
"Maui's Best Beaches"
http://www.sutromedia.com/apps/Mauis_Best_Beaches
"Kauai's Best Beaches"
http://sutromedia.com/apps/Kauais_Best_Beaches
"Oahu's Best Beaches"
http://sutromedia.com/apps/Oahus_Best_Beaches
"Big Island of Hawaii's Best Beaches"
http://sutromedia.com/apps/Hawaiis_Big_Island_Best_Beaches
"Hawaii's Flowers and Gardens"
http://sutromedia.com/apps/Hawaii_Flowers_Plants_Gardens
"Seeing Maui"
http://sutromedia.com/apps/Seeing_Maui