New York-based PhotoShelter deserves to win a best-marketer award for the wealth of free tools it offers to prospective customers and the broader photo community as part of its social media program. Most recent is a 43-minute video of chief executive officer Allen Murabayashi speaking on business and marketing during this month’s PDN Virtual Trade Show. Murabayashi discusses subjects such as managing change, business scalability and return on investment, pricing strategies, converting Web site visitors into customers, and audience engagement—in short, how core business management concepts apply to and evolve in the online environment.