U.K.-based moodboard has launched One, a 30-page quarterly digital magazine designed to promote the agency’s offering.
The first issue features photographer interviews, behind-the-scenes details of on-location shoots, work that highlights uses of stock images, including several commercial client projects and moodboard’s own “carbon footprint” collage that combines four photos from the agency’s inventory. Naturally, moodboard spends a lot of time touting the benefits of its collection’s four-tiered offering and encouraging new photographer and buyer sign-ups. One also profiles topical collections, such as World Wildlife, in photo spreads that evoke the golden days of print catalogs.
After migrating online, agencies have struggled to come up with a media-appropriate, cost-effective alternative to the stock catalog. Most failed, because simply cutting out the printing and mailing processess and offering a downloadable PDF does not equal creating a user experience. One is available as a PDF download, but the magazine transcends similar previous attempts with an interface that allows zooming in, flipping through pages and one-click connections to images from the moodboard collection.