IPA,
Independent Photo Agency, one of the most important Italian photo agencies, has announced the acquisition of
Photofoyer, which specializes in interior design and architecture photography.
The purpose of the acquisition is to start a strategic project for the expansion of IPA’s creative sector, increasing its operations both at the European and extra-European context.
In the past the primary focus of IPA’s marketing has been to the publishing groups sector of the business. With this acquisition IPA intends to devote increased marketing efforts toward the corporate sector of the stock photo business.