ImageBrief has raised a $700,000 round of financing from Square Peg’s Paul Bassat and Justin Liberman as well as other Australian investors. Originally based in Australia, the company has raised $2.2 million thus far.
Using ImageBrief art directors may request images they need for their current projects. Photographers can respond with images they believe match the request. Nearly all requests have very tight deadlines. Often the image must be delivered the same or next day.
The theory is that photographers have thousands of images that are not available in the major stock photo libraries. This service gives photographers a chance to be aware of current project they might never have heard about otherwise. Art buyers have a chance a way to find an image that exactly fits their requirements. Photographers can also take and submit new photos if the image is not already in their library.
Request in the past week included:
Fresh images of people in a technology environment
Woman sharing a secret with a stranger
Girls having fun in Sydney, Adelaide and Melbourne
Indian man and woman on food stall
Trustworthy tradesman headshot
Modern White Bathroom – colored elements
Rock climber scaling a sheer cliff
Mumbai and New Delhi street life
Creative shots of Hurricane Sandy from Long Island
Atmospheric Sicily – Timeless art shots
Sinister moody images of Lucca and Tuscany
Women chasing running man
Lifestyle and Winter wellness
A man under 50 sleeping in bed
Couple kissing at Jubilee street party
Edinburgh – moody landscapes view
Maldives scenes at specific POV
Asian street scenes at specific POV
Dubai street scenes at specific POV
Sydney street scenes at specific POV
Images that Showcase either Budapest or Hungary?
Very detailed explanations of exactly what the art director wants, and in some cases reference images, are provided in each brief. The fee offered for an accepted image ranges from $200 to $1,000 in most cases, but up to $10,000 was offered in a couple of the above cases for an image that fit a very specific brief.
Founded in Australia in 2011, ImageBrief moved its commercial headquarters to New York towards the end of last year. In addition to Bassat and Liberman (who were already backers of the Company) Adrian MacKenzie and Anthony Klok were among the highly regarded internet entrepreneurs and investors that participated in this round.
The company has already sourced photos to Conde Nast, DDB, and BBDO. See our previous story at
http://www.selling-stock.com/Article/imagebriefcom