London-based
Image Source has built an inventory of 50 cross-media collections, all of which are available online. According to founder and chief executive Christina Vaughan, Image Source is positioning itself to capitalize on growth in cross-media campaigns and appetite for motion content.
Vaughan describes Image Source’s Cross-Media Pack as a “first-class product that addresses the growth opportunities in online media.” Each pack includes 10–30 motion clips and 50–80 matching stills—shot in the same locations using the same models—available as a combined product under a royalty-free license.
The company first announced the cross-media offering last summer. The company has made a serious investment into producing new content; Vaughan says teams of photographers and videographers are working in both Image Source’s London and New York locations. The Cross-Media Pack was the first offering of its kind in the stock industry.