Getty Images has made the OJO Images available on
iStockphoto. The images are now “exclusively” available on the Getty Images network of sites and select partners. The full collection boasts nearly 31,000 premium files, which will grow to nearly 45,000 by the end of October.
Founded by some of the world's most successful stock photographers, OJO is known for its creative depth, superb technical execution and exceptional production values. The
OJO Collection has been available on Getty Images for some time. It has been rumored that OJO was recently acquired by Getty, but the terms of the acquisition have not been disclosed.
"OJO's immense experience and quality, high production values has set them apart for years, crafting imagery that continues to resonate with a vast customer base around the world," said Ellen Desmarais, the new general manager at iStockphoto. "This partnership adds tens of thousands of files to our ever-expanding library of new, fresh exclusive content that will inspire and help our clients do their very best work."
Price Variations
The price variations on the two sites are interesting. On iStock some of the images are being licensed at the Exclusive+ price point and other at Vetta pricing. (See
here for various price points.) It is unclear how many are being licensed at the higher Vetta price. It is worth remembering that initially when
Yuri Arcurs went exclusive with Getty only about 4% of his images were sold at the Vetta prices with the other 96% licensed at Exclusive+ prices. The ratio may have changes since then.
The chart below shows a comparison of the iStock prices to the Getty list prices. In most cases the Getty list prices for the same use are 6 to 7 times higher than the iStock prices for the same use. Since iStock prices are listed as credits, I based my dollar prices on a customer purchasing a package of 360 credits at $1.51 per credit. If the customer were to purchase a larger package she would get the image at a slightly lower price per credit. For smaller packages the price is slightly higher.
| |
iStock |
|
|
|
|
Getty |
|
| |
Site |
|
|
|
|
Site |
Dollar |
| File Size |
Credits |
Dollars |
Credits |
Dollars |
|
File size |
Price |
| Web Use |
|
|
|
|
|
153kb |
$26 |
| XSmall |
10 |
$15.10 |
|
|
|
502kb |
$62 |
| Small |
20 |
$30.20 |
35 |
$52.85 |
|
1Mb |
$211 |
| Medium |
30 |
$45.30 |
55 |
$83.05 |
|
3Mb |
$309 |
| Large |
40 |
$60.40 |
75 |
$113.25 |
|
8.6Mb |
$412 |
| XLarge |
45 |
$67.95 |
105 |
$158.55 |
|
28.5Mb |
$567 |
| XXLarge |
50 |
$75.50 |
135 |
$203.85 |
|
50.6Mb |
$618 |
These prices also do not take into account that for certain uses customers may need to purchase an Extended License when they use iStock images (not required if purchased through Gettyimages.com). That would bring the two prices closer together, but they would still be more expensive on the Getty site. It also doesn’t take into account that on the Getty site 25% or more of the images are licensed at Premium Access special discount prices. Customers who qualify for these discounts pay a figure much closer to the iStock Exclusive+ price, and in some cases a significantly less than iStock Exclusive+ prices.
The OJO images can be found at Jupiterimages.com (owned by Getty) at the same prices as are charged on Gettyimages.com. The images can be found on Punchstock.com at a 10% discount of the prices charged on Gettyimages.com and Jupiterimages.com.
Customers who have been purchasing OJO images on GettyImages.com would now be well advised to look for what they need on iStockphoto. If the goal is to drive Getty customers to iStock, it may work.
In the press release iStock said, “iStockphoto has grown to become one of the world's leading creative communities online – with over 125,000 contributing artists, millions of members, and digital media of every kind, from photos and vector illustrations, to videos, music and sound effects and more. iStock continues to expand its portfolio and offer unmatched access to high-quality content, freeing creatives everywhere to craft beautiful communications on a budget in brand new ways. Earlier this month, iStock announced its largest exclusive content deal with one of the world's top-selling stock photographers, Yuri Arcurs. The company also announced a long-term pricing strategy through which half of its library is now half the price as well as an improved search experience that makes finding the best content faster and effortless.”
It seems clear that their goal is to bring customers who have fled to Shutterstock in the last year or so back to iStockphoto. Time will tell if it will work.