Getty Images, BAT Extend Partnership
Posted on 4/19/2010 by Julia Dudnik Stern | Printable Version |
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Irvine endorsement marketing company Brand Affinity Technologies and Getty Images have extended their partnership after its first year. BAT’s advertiser-ready athlete and celebrity images and videos will now be available directly through Getty Images. The two companies will also cross-promote each other’s endorsement and image-licensing businesses. According to Getty Images’ vice president of business development Peter Orlowsky, the endorsement and celebrity market is poised for exponential growth.
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Julia Dudnik Stern.
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