Munich-based footage company Framepool is touting new high-profile accounts in the North and South American advertising, film and television markets. The deals follow the company’s recent expansion into the region.
Established in 2001, Framepool began as a 5-employee business that offered 70 hours of footage produced by 22 contributors. Today, the company employs 45 people and markets 3,000 hours of content supplied by over 400 producers. Following several years of growth in its native Europe—where it maintains offices in London and Paris and is also represented by a network of distributors in several other countries—Framepool recently focused on the Americas and opened offices in New York, Chicago, Los Angeles and Miami.
During the last year, the company has filled footage orders for U.S.-market Microsoft and KY advertising campaigns, as well as for several South American ad agencies. Framepool footage has also been used in documentaries such as “Betty Ford: The Real Deal” and “End of America,” television series “Fringe” and “Castle,” and motion pictures including “The Proposal,” “My Sister’s Keeper,” “The Private Life of Pippa Lee” and “The Road.”
According to Framepool founder and CEO Stephan Bleek, the company’s Canadian operations are doing equally well. Framepool recently expanded its archive by partnering with The National Film Board of Canada, becoming the first online archive to offer access to NFB footage. Framepool footage was also used in an interactive kiosk installation within the Royal Ontario Museum.
The company’s promotional activities highlight a focus on the highest end of the footage-licensing market. Framepool just sponsored the 50th Annual CLIO Awards and will also be contributing to events during the Cannes Advertising Festival.