Fotolia has moved to expand its service in Latin American and Australia just two months after private equity firm
KKR took a 50% stake in the company.
In South American Fotolia is expanding into Argentina, Chile, Mexico and Colombia. Fotolia moved into Brazil in 2010 and has seen positive results from that experience.
According to Fotolia, the launch of localised services in Latin America and Australia is a “strategic move to acquire more content from local contributing artists, and to build long-lasting relationships with customers in these countries”.
Regional Director of Fotolia South America Alejandro Ventura said: “Latin countries are full of talented photographers waiting to be discovered. Fotolia is going to help reach a worldwide audience by introducing microstock and licensing concepts to these new untapped markets.”
Fotolia offers customers 17 million images and videos and claims to have over 50 per cent market share in Germany and France. They provide services to 20 countries in 12 languages.