Depositphotos has created
Clashot.com, a platform that allows image creators using mobile devices to share their images and potentially earn revenue from some of them.
By using the clashot mobile app (https://itunes.apple.com/gb/app/clashot/id572266787?mt=8) anyone can upload images with just two clicks. Once uploaded images become available for viewing and discussing. Others may Like, Pin It or Tweet the images. There is no fee for these uses.
Depositphotos editors review all images that are uploaded and mark those they believe have sales potential. These images are watermarked and appear on the Depositphotos website in addition to remaining on Clashot. Clashot customers will see a "buy this photo at Depositphotos" button beside the image. Click on that button and the customer is taken to the editorial section of the Depositphotos web site. (Here’s an example:
http://clashot.com/report-1368679-Bonn-Sign-with-Mercedes-Car-from-first-Chancellor-of-Germany-Konrad-Adenauer.html
The fees charged for usage are:
| Standard License |
|
|
| |
Xsmall |
$0.80 |
| |
Small |
$1.50 |
| |
Medium |
$3.00 |
| |
Large |
$4.00 |
| Extended License |
|
$80.00 |
The rules for whether a standard or extended license is needed are somewhat ambiguous.
Follow these simple rules at all times to choose the appropriate license:
1. If a File is used to create an item NEITHER for Resale NOR for Free Distribution, the Standard License is always appropriate.
2. If a File is used to create an item for Resale or for Free Distribution:
• if the File plays a minor role in the item, the Standard License is appropriate;
• if the File plays a major role in the item, the Extended License is appropriate.
If Time Magazine wants to use an image on its web site of to illustrate a news story is that a minor or major use in the context of the whole “item?” If CNN want to use an image multiple times over a period of days in the context of its entire news report is that a minor or major use?
Currently, Clashot is populated with the Depositphotos' editorial collection in order to help people understand the kind of images they want to receive. Many of the available images are outdated, but Depositphotos believes the images are still of interest to media.
With the launch of Clashot Depositphotos is pursing two goals:
1. To provide media with the HUGE number of local crowdsourced photoreporters. They will be able to deliver photos immediately after something newsworthy has happened.
2. To provide any smartphone user with credit when his/her mobile photo is used and to provide the opportunity for them to earn revenue after shooting something really newsworthy and exclusive. (Currently Clashot is only available for iPhone.)
At present all photos are sold via Depositphotos, but the company is developing a system for direct marketing from the Clashot website. In addition, in the near future they plan to launch a process that will enable the media to submit image requests.