Cultura RM is the first RM Collection to join
PantherMedia after the company announced its new
Rights Managed licensing strategy last month.
London-based Cultura was established in 2007 by former Getty Images' vice president Anthony Harris and became part of the Image Source Group in 2012. Cultura is a collection of Images specifically targeted to capture the rich, cultural diversity of Europe today. Led by and driven by Anthony Harris' ambition to be the best, Cultura is formed of an elite team of award winning photographers and leading art directors whose combined creative and professional experience has enabled them to produce a dynamic collection relevant to image buyers worldwide and keep it at that level consistently.
The key mark of the collection is its European authenticity. Cultura's collection reflects the ethnicity and cultural individuality of the real Europe and its people, the warmth and vibrancy of the faces, architecture and the broad spectrum of work and lifestyle.
Tomas Speight, CEO of PantherMedia, says, “as part of Image Source, Cultura has continued to create content to the highest standards that is justifiably only available as Rights Managed content. I look forward to seeing how our customers respond to this clearly high end content.”
Summing things up Anthony Harris had this to say, “This collection of highly curated images showcases the cream of RM imagery, tailored for clients who want to license imagery exclusively.”