Women’s blog network BlogHer has integrated PicApp as a publishing tool for its 54,000 members and 60 editors. According to founder and chief executive officer Lisa Stone, BlogHer chose PicApp to have “a single source of premium, legal images from prestigious content providers.”
The deal is similar to previous arrangements with Glam Media Network and Korean blog platform Tistory, both of which have made PicApp content available to their networks of bloggers. Founded in 2005, the BlogHer Publishing Network includes over 2,500 individual Web sites that reach over 15 million unique visitors per month.
PicApp enables BlogHer users to insert single images of create photo galleries. All images come fully tagged with metadata, including photographer credit and caption, and are fully indexed by search engines. Images are free to publish; image owners are compensated out of the revenue generated by advertising that accompanies each image. PicApp currently represents over 20,000 million images, including content from Getty Images, Corbis, Newscom, Splash News and Pacific Coast News.