Still in relatively stealthy beta, HotSho
oe is the brainchild of two Boulder architectural designers who say they are fed up with lack of relevant imagery. The company plans to crowdsource architectural imagery and offer it for $13–$20, with 30% to the creator. The founders have so far put up a Web site, hired a CEO, presented at a Denver tech show and got
reviewed by a startup blog. The full launch is promised this summer.