According to eMarketer’s 2014
Global Media Intelligence Report the revenue generated from global ad spend in 2014 is expected to be $545.24 billion. While total ad spending is expected to increase 5.7% compared to 2013, the percentage of this total spent for newspaper and magazine advertising continues to decline compared to the previous year while the percentage spent on digital will rise dramatically.
The following are the revenue breakdowns by area of the world.
| |
Total Ad
|
Percent |
| |
Spending |
Total |
| U.S |
$180.02 |
33.0% |
| Canada |
$13.84 |
2.5% |
| Western Europe |
$114.59 |
21.0% |
| Central & Eastern Europe |
$24.50 |
4.5% |
| Latin America |
$39.67 |
7.3% |
| Asia-Pacific |
$152.00 |
27.9% |
| Middle East & Africa |
$20.62 |
3.8% |
| |
|
|
| |
$545.24 |
100.0% |
For more details check out the latest
eMarketer Executive Ad Summary.
Digital Spending
Spending on Internet and mobile ads in North America will rise more than 17% to $54.34 billion, or 28% of total North American ad spending. Heavy shifts to mobile in North America, Western Europe and parts of Asia-Pacific means that more than half of all digital ad spending will go toward mobile internet formats.
In 2014 US advertisers will spend, on average, nearly $565 on paid media to reach each consumer in the country. Of that North American advertisers (including Canada) will devote an estimated $194.95 per Internet user to delivering their message to potential customers.
Surprisingly, given that the US and Canada are already among the most advanced digital markets anywhere, the growth rates for North America ad spending on digital platforms will surpass the global average between 2014 and 2018. As a result, within the US specifically, more than 30 cents of every ad dollar will be spent on digital media in 2015; in Canada, the same milestone will be passed in 2018.
The rapid growth in mobile ad spending isn't stopping, and additional mobile dollars will come at the expense of print, TV and digital display ads in the coming year. Whether advertisers put their mobile dollars toward smartphone or tablet ads depends on what they're trying to achieve. Smartphones are better at delivering results, audience and targeting, while tablets are tops for engagement and user experience.
Interesting Fact
According to WAN-IFRA, a global organization of the world’s newspaper and news publishers 2.5 billion people, more than half of the world’s adult population, read a daily newspaper. More than 800 million get their news information in digital form which says a lot about the growth of digital as a way of getting information.